Op 4 december jl. was EEQO op TV te zien in het programma ‘Ondernemend’. Een van onze oprichters, Bas Bakker, was bij het programma uitgenodigd om over EEQO en zijn merken RHINOC, RHINOC Sport en SEESOO te praten. Maar vooral was er ruimte voor een stukje ‘story telling’. De reden achter EEQO en de wens iets goeds te doen voor de toekomst van onze planeet. Vervuilen terwijl je schoonmaakt, kun jij daarmee nog leven? Wij van EEQO vinden van niet. Waarom? Dat hoor en zie je hier en lees je ook op onze websites.
EEQO partners with Braskem and Avery Dennison
Today we are very proud to introduce our new partnership with Braskem and Avery Dennison.
In our journey to create a total sustainable value chain, our so called ” EEQO Sustainability Chain“, we asked our label producer for a sustainable label solution. Together with Braskem and Avery Dennison we are now launching the new sugar-cane-based-self-adhesive labels for our products. This new label delivers the same white quality as “normal” labels but contribute to a better environment.
About Avery Dennison
Avery Dennison is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.
Braskem is one of the world’s leading plastics and chemical companies with 40 industrial plants in Brazil, the United States, Germany, and Mexico – the company’s newest industrial complex is a joint venture with Idesa, which represents a $5.2 billion investment. Braskem is the largest producer of thermoplastic resins in the Americas and the leading producer of biopolymers in the world, creating more environmental-friendly, intelligent and sustainable solutions through chemicals and plastics. Known for innovative solutions such as I’m green PolyethyleneT made from renewable sugarcane and UTEC®, the company’s own trademarked Ultra High Molecular Weight Polyethylene for high-performance applications, For more information, visit www.braskem.com.
Sustainable Brands San Diego 2016
As part of our new collaboration, Avery Dennison invited us to be part of their stand at the Sustainable Brands event in San Diego. Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, their mission is to inspire, engage, an equip today’s business and brand leader to prosper for the near and long term by leading the way to a better future. For more information, visit www.sustainablebrands.com.
Creating a sustainable value chain
We are striving to label all of our products with this new bio-based label type so we are one step closer to create a total sustainable value chain. A big part of our products are already being produced by a sheltered employment company called Alescon. Together with our natural solutions, EEQO is on it’s way to become one of the leading companies that truly build their business around sustainability.
As part of the launch of our new partnership Braskem released a press release in which our new partnership is explained. The press release can be found here: http://www.braskem.com.br/usa/news-detail/biobased-polyethylene-self-adhesive-label-supports-brands-in-their-quest-for-more-sustainable-packaging.
At EEQO we are very proud to be part of this collaboration with companies that lead the way in a sustainable future.